I’m Sarah Edens, a financial consultant, educator, and YouTube creator focused on helping people make more thoughtful, confident decisions about money. My work explores personal finance, investing, financial behavior, and wealth psychology, with an emphasis on building strong financial foundations and creating lasting wealth over time.

I’m building a growing audience on LinkedIn, Instagram, YouTube, TikTok, and via my Substack, Considered Fortune, so please come join the conversation! My popular YouTube videos have over 92,000 views, and I upload new educational content weekly.

I hold multiple certificates in personal finance from Indiana University's Kelley School of Business. Currently I am a ChFC®Candidate (Chartered Financial Consultant®) at The American College of Financial Services, completing advanced coursework in comprehensive financial planning, including investments, retirement planning, tax strategy, insurance and risk management, estate planning, and behavioral finance. The program emphasizes evidence-based decision making and wealth strategy. Prior to founding Sarah Edens Financial in 2022, I worked in banking and insurance, as well as founding a concierge relocation company.

Rather than focusing only on accumulation, I’m interested in the bigger picture: how we earn, spend, save, invest, and use money in ways that support our goals, values, and quality of life. Through my writing, videos, and educational resources, I aim to make financial concepts more approachable while encouraging a more intentional approach to building wealth.